Well, the secret is out, we have signed a lease for a space in Ballard! We've looked at a lot of properties over the past year and we can truly say, there's no place like home.
In 2014 when I decided to take the plunge into starting a brewery, like many startups, I created a business plan. It was a rough Google doc (before it was called Drive) that became the framework for what is now a polished and thoughtful document filled with our vision, market research and financial strategy that we are always proud to share.
We are often asked these days, “how’s the brewery coming?” At this stage, the question is hard to answer because much of the focus has been on finding a property. We are actively on the hunt, but looking for a location is frustrating, to say the least.
As guests turned to their neighbors and fell into individual conversations, I took a second to sit back and observe the circle. Individuals that had never met before were now exchanging information and making plans to meet up for drinks later in the week. We could have reigned in the conversation and tried to solicit feedback on our recipes, but, in certain contexts, beer need be nothing more than a vehicle for facilitating human connection.
